a sad day for pop-tarts

as you well know, i have a silly nickname. today was a sad day for my namesake breakfast pastries (and other sugary treats) as kelloggs announced they would not market products to children unless they met strict nutritional guidelines.

but won't sales of our favorite childhood snacks (and current guilty pleasures) suffer a downturn in sales without those kiddies stomping their feet and throwing tantrums in the supermarket and refusing to stop unless mommy buys them a box of pop-tarts?

this announcement may be the death knell for over-processed, artificially flavored, frosted after school snacks as we know it.

read the story here.